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 ★ Salman Khan to endorse Gitanjali's new scheme !

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PostSubject: ★ Salman Khan to endorse Gitanjali's new scheme !   Sun Mar 17, 2013 3:20 pm

17 MAR, 2013



MUMBAI: Branded jewellery retailer and manufacturer Gitanjali Group has roped in Bollywood actor Salman Khan to endorse two of its schemes that seek to provide a cover to consumers against the rising gold prices.

“Salman is a superstar with a tremendous mass appeal. He speaks the language of the people and establishes an instant connect with them,” Gitanjali Group CMD Mehul Choksi said here.

“He is the perfect choice for reaching out to consumers and letting them realise how easy it is to plan their jewellery purchase for special occasions through regular small savings,” Choksi added.

The schemes are ‘Swarna Mangal’ and ‘Shagun’. Swarna Mangal is a price protection plan. It offers flexibility in payment and redemption options, he said.

Shagun is a jewellery accumulation plan designed to save up to buy jewellery for the big occasions, he added.

Economic Times

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PostSubject: ★ (Another Version) Gitanjali ropes in Salman Khan for gold and diamond saving schemes !   Tue Mar 19, 2013 3:44 pm

MUMBAI: The Gitanjal Group has added yet another Bollywood superstar to its list of brand ambassadors. Salman Khan, known for churning out mass hits, is endorsing the Group’s latest consumer offering - two gold and jewellery saving-cum-purchase schemes, Swarn Mangal and Shagun.

A new campaign featuring the superstar has also been released in the print and electronic media. The TVC shows Salman Khan as a solution provider to his friend who is unable to plan the gold jewellery needs for his daughter’s wedding due to high gold prices. The print ad is a rendition of the same and details out on the plan.

Khan said, “In India, jewellery is an integral part of all the special occasions like marriages and festivals. It represents prosperity and wealth and buying it is also considered as auspicious. While gold is a traditional favourite, diamonds have also become popular. By introducing savings schemes like Swarna Mangal and Shagun, Gitanjali Group is making it possible for consumers to pick up some dazzling gold and diamond jewellery at very attractive rates.”

“Salman is a superstar with a tremendous mass appeal. He speaks the language of the people and establishes an instant connect with them. He is the perfect choice for reaching out to consumers and letting them realise how easy it is to plan their jewellery purchase for special occasions like marriage, anniversary, birthday, etc. through regular small savings,” said Gitanjali Group CMD Mehul Choksi.

While Swarna Mangal is a gold price protection plan, Shagun is a jewellery accumulation plan. These schemes have been designed to make it easier for consumers to go beyond their budget while purchasing their favourite jewellery, without having to actually spend anything more.

IndianTelevisionNews

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