Deepak Rana | 19 Jan 2013
Mumbai: Salman Khan has opened his professional barrage with the launching of Being Human stores and inking deal with Star India. The latest buzz is that soon Being Human online stores would be operational and these avenues will be bringing the capital required for fulfilling Salman Khan’s restaurants other business aspirations. His NGO will also be the beneficiary of such launches.
The website of beinghumanonline store would bring an extensive range of clothing line and accessories. The website currently under construction and is soon expected to start functioning.
Salman Khan, and Manish Mandhana, Managing Director, Mandhana Industries Limited has announced the launch of the flagship ‘Being Human’ store in India. This 4,000 sqft flagship store, located at Linking Road, is in addition to the existing exclusive brand outlets in Mumbai (R-City, Ghatkopar and Phoenix Market City, Kurla), Ludhiana and Ahmedabad.
Mandhana Industries have entered into an exclusive worldwide licensing arrangement with Being Human-The Salman Khan Foundation, to design, manufacture, retail and distribute ‘Being Human’ fashion apparel. The royalties received on the sale of this fashion line will go to support the education and healthcare initiatives of the Foundation.
Six months ago, the ‘Being Human’ fashion line was successfully launched in the world’s fashion capital Paris, through the shop-in-shop concept across 100 stores. This was followed by a massive launch of a 120 stores across Middle-East through fashion and lifestyle retailers Splash and Iconic of Landmark group.
Commenting on the launch, Salman Khan, the Founder of ‘Being Human’ said, “From a T-shirt, Being Human has now grown into a full clothing line with its own stores. I’m touched at the love people have shown for this brand and I invite them to buy original Being Human clothing from our stores or from select Shoppers Stop, Lifestyle, Splash and Jade Blue outlets.”
Manish Mandhana, Managing Director, Mandhana Industries Limited added, “Our offerings have received a fabulous response in the UAE and French markets. We are very excited to be associated with ‘Being Human- The Salman Khan Foundation’ and are all set to extend a unique lifestyle option to Indian and global consumers who are looking at contributing to their community in some way. ”
The ‘Being Human’ brand uniquely combines fashion with a humanitarian cause, setting it apart from other fashion offerings. As an effort towards sustainability, organic cotton will also be used in the composition of our merchandise. The products on offer include high quality casual-wear created in line with latest global trends. Clothes for men include T-shirts, shirts, shorts, denims and chinos. Women can soon choose from an exciting range of t-shirts, shorts, denims, tops and dresses. The women’s and children’s lines will be launched in March.
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