★ Salman Khan officially launches Being Human store in India !

Eight more outlets to be added in India by March end

Gaurav Laghate / Mumbai Jan 17, 2013

Actor, philanthropist Salman Khan today officially launched the flagship ‘Being Human’ store in Mumbai. It had earlier soft-launched two exclusive brand outlets in Mumbai and one each in Ludhiana and Ahmedabad.

The store is launched in partnership with Mandhana Industries, with whom Khan has signed an exclusive worldwide licensing arrangement for Being Human-The Salman Khan Foundation, to design, manufacture, retail and distribute ‘Being Human’ fashion apparel. The royalties received on the sale of this fashion line will go to support the education and healthcare initiatives of the Foundation.

Khan said during a press meet here that next, the foundation will launch a chain of restaurants where its profits will be used for charity.

The Being Human stores were first launched in France and other European countries last year, and in the Middle East late last year. and Manish Mandhana, Managing Director, Mandhana Industries said that the idea was to first launch the brand in overseas market and make it truly global. “We already have 150 selling points in Europe and 96 in the Middle East. The response is phenomenal and we have already sold 1 million units in the Middle East itself,” he added.

Khan, the Founder of ‘Being Human’ said, “From a T-shirt, Being Human has now grown into a full clothing line with its own stores. I’m touched at the love people have shown for this brand and I invite them to buy original Being Human clothing from our stores or from select Shoppers Stop, Lifestyle, Splash and Jade Blue outlets.”

On the business, Mandhan said that this year, there topline will be around Rs 60 crore and next year, they are targeting Rs 250-300 crore from the Being human clothing sales. With five stores running and eight more under construction, he said the company is targeting 50 stores by end of next fiscal.

On the clothing line and restaurants, Khan said that the idea is to get people spend for what they normally do. “These are two sectors where there are high-footfalls. What we are asking is, but cloths, eat food and you are also doing charity. And the cause is very noble,” he said.


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★ Blockbuster ‘Being Human’ stores now set for India opening !
Thu, Jan 17, 2013

Bollywood actor Salman Khan sure does things differently and in style. Unlike brands who establish themselves in the domestic market before going overseas, Salman Khan’s ‘Being Human’ brand, which retails apparel and fashion accessories to support the initiatives of the actor’s Being Human Charity Foundation, has come to India after enjoying runaway success in Europe and the Middle East.

This is the first ‘Being Human’ flagship store was launched today on Mumbai’s Linking Road. The 4,000 square feet store is in addition to the four other exclusive outlets set up in the country. Mumbai-based Mandhana Industries has been appointed the sole worldwide licensee for the design, manufacturing, retailing and distribution of the fashion line. Mandhana has invested Rs 60 crore in this project so far and will be investing another Rs 60 crore in FY14.

Eight more Being Human stores will be launched in India by March 2013. The store count by March FY14 would be 50. Mandhana Industries, which closed FY12 with revenues of Rs 980 crore, expects the ‘Being Human’ fashion business to break even in FY14 and contribute Rs 250 crore to sales.

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