★ Dabangg 2 First Day Business !

Saturday 22nd December 2012

Dabangg 2 has collected 19.50 crore nett approx on day one as per early estimates. It is the highest non holiday opening day beating the 14.75 crore nett of Don 2 released in the same period last year but it has also released on 600-700 more screens than that film.

As has been seen in the last two years it is really tough to collect really big at multiplexes without a national holiday and the trend continued with Dabangg 2. There is just not enough of a multiplex audience on a working day to pack out 25 or 30 shows daily at a multiplex. Some shows go house full but odd timing shows have very low occupancies.

The first day is still fantastic and there should be growth on Saturday and Sunday as huge number of shows multiplexes give the film potential to get much higher collections as long as the public takes to it.

BOI