★ Fantastic Advance For Dabangg 2 !!

Thursday 20th December 2012

Dabangg 2 has had a fantastic advance as expected at both single screens and multiplexes. Single screens are phenomenal and they had to be as many exhibitors have paid MG’s (Minimum Guarantee) as per the business that Ek The Tiger did at the cinema. In another words the exhibitors will only start to make money when the business surpasses the collections of Ek tha Tiger at their respective cinemas. This trend is very prevalent in many cities of UP like Meerut, Jhansi, Saharanpur etc.

The multiplexes also saw huge bookings yesterday (Wednesday) and no doubt today will also see excellent bookings. The film has record shows at multiplexes with some multiplexes going over 40 shows per day which will ensure a record number of tickets sold prior to release.

One key factor of the advance is that there are huge bookings for Sunday which means the families are really awaiting this film. There is always talk about the youth audience but eventually big box office is about the family audience and as there is going to be a huge family turnout on Sunday and if this audience has good of mouth then the sky will be the limit for Dabangg 2.

BOI